Join us for a presentation and panel discussion about the new bar code entitled Intelligent Mail and how the new technology can help you and your client increase productivity and utilize direct mail more efficiently.
We will explore the new technology, the do's and don'ts, even the success and failures and the most effective ways to utilize direct mail with experts Kimmis Brady, President of SB MailWorks, Janie Isaguirre with the US Postal Service, and Mike Silverander of Silverander Communications.
You'll learn how Intelligent Mail can:
- Increase coded information to speed delivery and expand tracking capability
- Predict and measure response from your target audience
- Know if and when mail gets delivered
March 19, 2009
5:30-7:30 PM
SB MailWorks
601 Pine Ave.
Santa Barbara, CA 93117
805-964-2969
MAP
RSVP HERE
ADMISSION:
AIGA Members- $8
Non- Members-$14
Student Members- $5
Student non-Members- $10
All tickets available at the door. VISA/MasterCard accepted.
"Until she kicked the freeway habit, Louise lived and breathed targeted direct mail. In her thirteen years in the industry, working for ADVO and Cox Target Media, she helped businesses in a variety of retail and service industries to reach their best potential customers by applying demographics, psychographics and client-collected customer data to direct mail campaigns. After ten years of smoggy commuting, she inhaled the intoxicating perfumes of Santa Barbara. Today she markets printing services to organizations in publishing and the non-profit sector on behalf of NP Commercial Printing."
Michael Silverander is the principal of Silverander Communications, a creative services agency based in Santa Barbara. With a background in journalism and publication design, he started the company in 1985. The six-person firm currently serves clients in the publishing, education, manufacturing, and distribution industries.
Janie has been with the United States Post Office for 31 years. She started as a distribution clerk and moved her way up through the ranks to her current position of Manager of Business Mail Entry. Janie has the responsibility of providing the district with accurate and detailed interpretation of the Postal Service's rules & regulations.
Kimmis Brady grew up in Toronto, Ontario, and his specialty is marketing. He moved to Santa Barbara in 1987 and started Ariel Property Development. In 1998, Kimmis, along with other partners, assumed the leases of high speed mailing equipment. This venture subsequently became SB MailWorks and has grown dramatically over the past 10 years; now offering mailing services and fulfillment to businesses and non-profits nationwide.
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