AIGA SB returns to SLO for a visit with Verdin, where we'll learn about the emotional challenges tied to rebranding, and how to effectively navigate through them with your client to ensure a successful rebrand.
We frequently hear about successful rebrands, but what's not often mentioned are the emotional effects of change during that process. Not only has Verdin rebranded many clients, they recently rebranded their own company—so these emotions are still personal and fresh in their minds.
Join us for a presentation by Ashlee Akers (VP of Client Services) and Megan Condict (Art Director) on how to lead your clients through the process of brand transformation. In their discussion, Ashlee and Megan will cover:
- Client scenarios: Loosely based on true life stories
- Types of difficult changes related to a rebrand
- An identity exercise to aid in the process
- How compassion for the client will create success
Come meet the SLO creative community for networking before the presentation, and stick around after for a Q&A session.
Cost: AIGA Members and students $8. Non-members $15. Admission price includes food and drink.
Parking: Street parking will be your best bet, then walking to the Verdin office. Follow the red balloons!