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Convert Like Crazy: 10 Design and Copy Hacks You Can’t Afford to Miss

Fri, Apr 15, 2016 6:30 PM - 8:00 PM
351 Paseo Nuevo
2nd Floor
Santa Barbara, California 93101

Are you losing conversions on your website? What’s a conversion anyway? Join AIGA SB and StartupSB at Workzones to find out how smart design and snappy copy play a part in bringing you more business.

This session includes action steps you can take right away, plus real-life examples and suggested tools to make boosting your conversion rate as simple as possible. You'll walk away itching to pop open your laptop and get started.

Presenters Julia Sevin and Lianna Patch dive into the psychology at play in conversion, outlining actionable steps to test and refine your strategy, and revealing recommended resources, all of which you can take advantage of right now.

Who should attend? Anyone who owns or works on websites with a conversion goal (e.g. a newsletter signup, or a lead generation, or a sale).

  • Business owners: Find and deploy the best words to drive action. Connect with your customers, convince them they need you, and watch your conversions climb.
  • Designers: Learn key visual techniques to keep in your conversion toolbox. Increase your marketable skills and wow your clients and employers.

Get your ticket now!

Lianna PatchLianna Patch is a born-and-raised New Orleanian, conversion copywriter, and content strategist. She's the owner of Punchline Conversion Copywriting, which helps businesses stand out online and off with clear copy, smart strategy, and humor, because if you don't like jokes, what are you, a monster? Find her tweeting copywriting tips and pictures of her cat at @punchlinecopy.

Julia SevinJulia Sevin is a suspenders-wearing restless polymath and plain-dealing practical idealist. As a graphics specialist for Story Block Media, New Orleans' only HubSpot Gold Certified Agency Partner, Julia helps businesses grow through striking branding and compelling collateral. She serves as the current president of AIGA New Orleans and boasts top prizes from Adobe's Creative Jam and Shutterstock's Pixels of Fury competitions. She tweets from @julia_sevin.

Together they have presented on branding and marketing for creatives and small businesses at New Orleans Entrepreneur Week, Propeller: A Force for Social Innovation, and the VenturePOP! Conference.

UPDATE 4/1: Here's a quick interview with Julia and Lianna to get a little teaser of what they'll present on April 15th. We covered their backgrounds, what actionable benefits event attendees will get from their presentation, and a few quick tips for optimization strategy—but not too many! For the rest, you'll have to come see the real thing! Don't miss it: RSVP now!

This event presented in partnership with:



...and generously sponsored by


Cost: AIGA members, StartupSB subscribers, Workzones members, and students: $15. Non-members $25. Admission price includes food and drink. StartupSB paying members who have pre-paid for events will get in free.

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